Conservation on a massive scale
The Nature Conservancy (TNC) protects the lands and waters on which all life depends. They also address the most pressing conservation threats at the largest scale. In 2016 they set out to launch a campaign that would create a new vision for saving the planet. One with gargantuan goals for climate, cities, lands, oceans, and freshwater.
TNC had the tools to develop powerful, scalable solutions. Our challenge was to communicate this message in a way that would resonate with our audience, focus the campaign, and create the materials they would need for a launch focused on their most dedicated supporters.
When it came to TNC’s microsite we didn’t want to mistake lofty ambitions for unattainable goals. That’s why we leaned into one simple TNC statement: Take care of nature so that nature can take care of us. We designed the site with a clean aesthetic and photography that speaks for itself. After we had their digital presence dialed in, we crafted a prospectus that TNC could use as a presentation tool for fundraisers and community events. The site was a 2016 Webby Award Honoree in two categories.