Branding a coffee company from scratch
When we were asked to build a new coffee brand from scratch, what took shape was an identity that raised a mug to the no-nonsense, hardworking, caffeine consumer. To the late night laborers and the early morning risers. To the weekend warriors, moonlight managers, and swing-shift soldiers. To the ones who deal in expertise and elbow grease.
After we named the brand, crafted the narrative, and designed everything but the bean itself, we were left with a complete brand experience that delivered exactly what our audience needed. Simplicity. Consistently. Without a fuss.