Powderbird

OVER THE HILLS AND FAR AWAY

For 40 years, Powderbird has been running some of the finest helicopter ski trips in the world, focusing on perfect powder days at the expense of telling their awe-inspiring story. To rectify the situation, Owen’s crack heli-ski/brand team spent days at the operations base in Little Cottonwood Canyon, Utah observing their entire operation from pre-dawn to Apré Ski. We went to the guide briefings, interviewed the pilots, got briefings from ops, and talked to their customers.

After all that, Owen was ready to evolve Powderbird’s current logo and completely redesign their brand’s visual language. We partnered with Lance Koudele to get some great images, and sent a video crew to document a day on the life of Powderbird. Then we built a site to bring it all together with a custom-built CMS and integrated reservation system. Alf Engen would be proud.

POWDERWORLD

In the winter, Powderbird operates in Utah, but during the summer months they move the show to Greenland. Because, apparently, running a heli-skiing business alone isn’t envy-worthy enough.

Visit The Site
Website Screenshots
Powderbird Logo Study
Old Logo

Before

New Logo

After

Helipad with Crowd
Reservation Page